Cloud Marketing,SEO and Social Media

What Is Cloud Marketing?

Cloud marketing is the process of an organizations efforts to market their goods and services online through integrated digital experiences, by which they are specialized for every single end user. The aim is to useadvertising methods to target customers via online applications through social mediawebsites such as Facebook,Twitter and various online portals to target consumers. Cloud marketing platforms are supported with third parties which maintain the platform.
Cloud-based (SaaS) email and digital marketing solution, brings together enterprise-scale interactive messaging capabilities to automate customer engagement across email and other
digital channels.
It is impossible to underestimate how much the Internet has changed the world. The ways we learn, play, interact and shop have all been drastically changed by online environments. One of the reasons that the Internet has expanded as rapidly as it has is because of the incredible development of e-commerce. Vast new opportunities for buying and selling appeared almost overnight. People now shop for everything from socks to trucks on the internet. In order to tap into this exploding market, businesses have shifted more and more of their efforts online.
The term cloud marketing encompasses all of a company's online marketing efforts. Online portals give companies new ways to present products, engage with customers, and push brand messages. Traditionally, advertising has been confined to print, television and radio and linked to brick and mortar stores. The Internet has opened up huge new commercial avenues that allow businesses to connect with their customers more intimately, from online stores to twitter feeds.
Think of a major online retailer like Amazon.com that sells tens of thousands of different products but has no physical stores. Customers receive notices about sales through their email instead of their post office box. Shoppers can get more information about a product than a whole army of sales staff could offer. Amazon provides all of these services at a fraction of the operating cost most retailers face. The entire business model is based on cloud marketing; using the tools of the internet to connect with customers.
Another component of cloud marketing is online applications which help marketing departments operate more effectively. It is now possible to run faster, more efficiently, and at reduced costs while accomplishing all of the same goals. For example, market research harvested from customer profiles can be used to support broader marketing goals. Gathering market research used to be a tedious and labor intensive process. Now it can be done almost instantaneously and at a fraction of the cost.
Communication between marketers has also improved. Online tools make it easy for colleagues to access, share and distribute information amongst each other. Using new applications, marketing duties can be outsourced for huge cost savings. For example, rather than hiring an in-house graphic designer, marketers can find a low cost freelancer online. The internet is both a place to do marketing and a tool for doing marketing.
There are two different kinds of online applications that are used for marketing purposes: media and tools. Media allows you to present a message to the public. Tools take common marketing tasks and make them faster and easier. Here are some examples of both:

Media: ·Facebook ·Twitter ·YouTube ·Official company website	Tools: ·Google Analytics ·Constant Contact ·Sales Force ·Google Social Reports

Advantages of Cloud Marketing for business

Today, digital marketing has become a complex proposition. Marketers have to address multiple brands, markets, products, tools, agencies, languages, compliance requirements and verticals, and each of these entities comes with its set of challenges.
Marketers need a solution that addresses both the consumer-side and enterprise-side of marketing. While the consumer side of marketing includes capturing consumer sentiments and reactions to campaigns, campaign effectiveness and measuring the ROI, enterprise side of marketing includes monitoring campaign efficiency, agency performance and market performance.

Cost Effectiveness

Cloud marketing enables a business to decrease the cost of marketing distribution materials, these include sending catalogues and magazines to consumers as digitalmedia allowing a business to send promotional content through digital formats, which enables a faster and cheaper approach to target consumers. The cost reduces the printing costs and increases efficiency using online material accessible continuously.

Customization

Customizationallows a business to creatively use interactive means to create a relevant and affective advertising approach when targeting a consumer. Customization includes social media sites such asFacebookto customize pages to send to friends or the public over the internet.Marketers can combine data throughthird partydata sources including email and surveys, to visualize the consumer’s experience.

Time

Time is vital for targeting customers. Advertising using traditional methods such as posters and surveys have limited time before they often become invalid. Cloud marketing enables a business to produce advertising when required. The material can easily be removed, as if a campaign or season is over, the material can be erased from the internet or adapted to enhance material to the end user, linking with the customization element to ensure the marketing material is fit for its purpose, and delivered at the correct time.
Services:-
·Strategic Consulting Services: help you increase revenue from email through analysis, benchmarking, results-oriented, strategic planning and measurement that leverages marketing best-practices and industry thought leadership.
·Campaign and Creative Services: From start to finish, our full services solution helps you plan, create, test and send marketing campaigns that deliver meaningful engagement and leave a lasting impression amongst the email clutter in your customer’s inbox.
·Deliverability Service:Our Deliverability experts are your partner for unrivaled inbox placement and provide you the data, tools, expertise, and coaching to ensure optimal reach of email campaigns.
·Analytics Services: marketing optimization experts work with you to target, evaluate and optimize programs increasing marketing outcomes towards your key objectives.
·Customer Success Management:Your Customer Success Manager will help you continuously review your digital marketing plans and achieve overall campaign.
·Training: Training Services provides in-depth, customized training designed for your needs. Training can take the form of Web-based sessions or customer onsite workshops.
·Technical Support: We are committed to providing outstanding customer support for our products. Our support engineers are standing by to discuss any issues and help resolve them.
·Email and Digital Marketing Services: Cloud Digital Marketing goes beyond merely providing technology to help you succeed. We deliver tailored digital messaging strategies that leverage best practices for competing in your unique marketplace. As partners by your side we will help you master the fundamentals of email and digital messaging to optimize revenue and reach of every customer communication. The following are just some of the best practices that we can help you deploy towards a robust digital messaging program.

Cloud Marketing Services & SEO Services

FACT: Cloud marketing solutions passes outbound or traditional marketing services within business's advertising budget. Cloud or inbound marketing is how potential customers find you via the internet. Outbound marketing services is where you broadcast your message through print, radio, or TV advertising with the hope for potential buyers seeing, and then contacting you. Traditional marketing is expensive compared to cloud marketing services and products that digital cloud marketing provides to businesses at affordable prices. Cloud Marketing Services for Small Businesses Where Technology & Marketing Come Together It offers cloud marketing services that includes SEO, Social Media, SEO Websites, SEM, and PPC campaigns that help businesses reach their online marketing objectives. "Technology & Marketing Services All From One Source" means that digital cloud marketing is truly the one stop for the business owner. It owns Quality Leads Marketing which is an inbound solution provider from Reno, Nevada which also provides traditional marketing services. Search Engine Optimization SEO Friendly Website Content SEO Friendly Program & Monthly SEO Services It offersSEO Friendlyprograms are for the small business owner who wants to expand their business’s presence online at an affordable price. Search Engine Optimization (SEO) is the technique used by web designers to gain page ranking, or higher listing in search results generated from Google, Yahoo, Bing and other search engines. OurSEO Friendlyprogram helps your business website gain page ranking using solid SEO mechanics and techniques. Pricing is small for the small business owner however our clients get the same results as the big internet marketing companies with the search engines. Social Media Networking for Businesses Facebook, Twitter, YouTube, LinkedIn Management Business Social Media Networking Social Media is a great tool to help your business reach untapped, potential customers and stay connected to current ones. We can setup your company's Social Media Page at Facebook, Twitter, & LinkedIn, and connect them so they work together. It also provides monthly maintenance & monitoring to build up your business's social media networking presence. SEO Website Design & Email Marketing Services Website Design Services & SEO Content Development for Websites Targeted for small to medium size businesses that require an affordable price for website and corporate branding services. With exponential increasing number of customers using the internet to locate the products that they want, this is why it is now more important than ever to have a strong web presence, and a functional website to promote and sell your products or services. Email Marketing Services from Constant Contact Email marketing services from Constant Contact is the best way a business can communicate with their customers. Email marketing campaigns can reach your client base instantly, along with Social Media Campaigns, Event Management, and Surveys to keep all your online marketing in one simple portal. The results of these products can increase in your business's sales and volume immediately. Text Marketing Services & Short Code Opt-In Databases Text or SMS marketing services are revolutionizing the way businesses communicate with their customers. Text messaging campaigns take full advantage of the explosion of mobile phone usage, and SMS text messaging to build an opt-in database of loyal customers. Search Engine Marketing Services Pay Per Click & Cost Per Click Campaigns PPC & CPC Campaigns for Google, Yahoo, Bing, Facebook It provides small businesses with SEM or search engine marketing services. We can manage your Pay Per Click (PPC) and Cost Per Click (CPC) campaigns for your business on Google, Yahoo, Bing, and Facebook. We will setup your PPC or CPC programs, and supply the content for your ads using one of our Social Media or SEO monthly maintenance plans.